Rated 5 stars on Google
Websites for opticians. You do the eye tests. We do the website.
Answer a few questions and our website specialists build the whole thing for you, so you can get on with the eye tests.
- No upfront fees
- Cancel anytime
- Free .co.uk website address
Moulded around your optician business
-
Tell us about your business
Answer a few quick questions.
-
Website preview in five minutes
Review a unique homepage design built from your answers. This is the foundation of your new website.
-
Perfect your website
Your website specialist takes your preview and refines it, then gets you live, usually within a week.
-
Feedback and changes
Ask your website specialist to make whatever changes you want, until your website is exactly how you want it.
Pages written around what people search for.
People search for the work they need, where they need it, so that's what we build your website around.
- optician in [your town]
- eye test [your town]
- children's eye test [your town]
- contact lens check [your town]
- designer glasses [your town]
- prescription sunglasses [your town]
- optician open Saturday [your town]
- home eye test [your town]
Four ways to get a website
Three of them cost you time, money or both. The fourth is My Webby, built by our website specialists. See how we compare.
Expertise. Quality. Value. Guaranteed.
Do it yourself
Cheap, but it takes your evenings
- You learn a site builder
- You write and design it
- You fix it when it breaks
A traditional agency
Great work, big bill
- Thousands up front
- Weeks or months to go live
- You pay again for changes
An AI website tool
Quick to start, but you're on your own
- Can take weeks to get right
- Can miss the pages you need
- Can get your information wrong
My Webby
Done for you, for less
- See your design in five minutes
- No upfront fees
- Built and looked after for you
Your enquiries, quotes, bookings and reviews in one place
Add the customer hub to your website and it lives in your portal.
-
Enquiries in an inbox
Messages land with a status, and your customer gets an email to say theirs arrived.
-
Quotes accepted online
Send a quote from your hub and your customer accepts it online.
-
Jobs and bookings in a calendar
Book the work in, or let customers book a time from the services and hours you set.
-
Google review requests
Coming soon.
What our customers say
-
Couldn’t be happier, The team at My Webby designed and built my website within a matter of days and look after all of my digital marketing. Nothing is too much trouble for Jason and Alex, I would highly recommend.
Chris Sparkes -
Alex has been productive, straight forward, honest and informative, giving me lots of extra ideas too. Always quick to respond when my timelines had to change.
Nina Butler -
Really happy with the help we have received from this company. We are still using them today and still seeing good results. Highly recommend
Ben Hilton
Every My Webby site includes
-
Built by our website specialists
Our website specialists build it for you, and Webby does the groundwork.
-
Managed for you
Hosting, SSL, backups and security updates, all handled for you.
-
Support from a person
Speak to a person at any stage.
-
Free domain
A professional web address for your business, .co.uk, .com or .uk, at no extra cost.
-
A page for each service
Up to 10 service pages, one for each service you offer.
-
Free SSL security
Keeps your customer data safe and your website trusted by Google.
-
Fast, secure hosting
Hosting is included, so your site stays quick and online.
-
Found on Google and AI
Set up to be picked up by Google and AI search.
-
See who is visiting
A visitor dashboard in your portal, with no cookies and nothing that identifies anybody.
Need something bigger? We build those too.
Online shops, advanced booking systems, member areas and sites with dozens of pages. These start with a conversation, not a form: book a meeting and a website specialist will talk it through with you and put a proper proposal together.
How much does an optician website cost?
Website build and management is £29.99 a month (including VAT), built by our website specialists, with no upfront fees. Then add only what your business needs. See the full pricing.
Your website
Website build and management
A page for each test and range, what a test involves and costs, your GOC registration said plainly, and a booking button on every screen. Want something changed? Tell your website specialist and it's done.
£29.99 a month
Add-ons
Attract new customers through search and AI
New patients start with a search. SEO and AI search builds how often you come up for eye test, contact lens and children's glasses searches in your area. Google Maps puts the practice on the map when someone types optician near me. Google Ads puts you at the top when someone needs a test this week.
- SEO and AI search+£149.99 a month
- Google Maps£149.99 one-off
- Google Ads and management+£499.99 a month
Add-on
Take bookings and manage customers
Patients book online by test, from the hours you set, and every booking lands in one place.
- Customer hub+£29.99 a month
Monthly add-ons have no minimum term. What a website costs, in full
Websites for opticians
What an optician website has to do
Most people book an eye test because a reminder landed, their glasses broke or work asked for one. They look up the practice nearest to them, check it's open when they're free and book on their phone. A practice that makes them ring in office hours loses to the one that lets them pick a time.
So online booking sits at the centre of the site, with the tests you offer behind it: the eye test, the contact lens check, the children's test. You set your hours and how long each appointment runs, and patients book into what's left.
Getting found for eye tests and glasses in your area
People search for eye test, children's eye test, contact lens check, designer glasses or sunglasses with a prescription, and then a town. Some are comparing practices, and some just want the nearest one open on a Saturday.
You get a page for each test and range you want more of, written around those words. Titles, descriptions, a sitemap and structured data go in when the site is built, so a search engine can see what you offer and where the practice is.
What people want to know before they come in
Patients want to know what a test costs, whether they qualify for an NHS-funded one, how long it takes and whether they can bring their child or their parent. Say it on the page and the booking arrives without a phone call to ask.
Registration goes on the site too. Optometrists and dispensing opticians are registered with the General Optical Council, and practices can be too, so your numbers belong where a new patient will see them, along with the practice address, parking and step-free access.
How your optician website gets built
You answer a few questions about your practice, the tests you offer and your opening hours. A homepage design comes back in under five minutes with online booking in it. You look at it first, with no card and nothing to install.
Then one of our website specialists builds it out with you: your tests and prices, your frames and lens ranges, your registration, your address and your hours, checked on a phone and a laptop and then live on your own domain. A new range or a new price is a message afterwards. You pay nothing until the site goes live.
What happens when somebody books
The patient picks the test and a time, and the booking screen only offers slots that fit. A children's test and a contact lens check can run different lengths, and the diary knows it. You both get a confirmation email.
The booking form can ask whether they wear glasses or contact lenses and when they last had a test, so you're ready when they walk in. Your week shows in your portal as a list and a calendar, and moving an appointment takes a click and emails the patient.
Opticians ask us
How does the booking actually work?
You set the hours the practice is open and how long each test takes, and patients pick a slot on your website. You confirm it or move it in a click, and they get a confirmation email either way. There's nothing to install and no fee per booking.
Can the site say who qualifies for an NHS-funded test?
Yes. If you provide NHS-funded sight tests, the page can say so in plain words, and your website specialist writes it from what you tell them about who you see. Eligibility is set by the NHS, so we'll use your wording and the NHS pages it comes from.
Where does my GOC registration go?
On the pages a new patient reads before they book, and in the footer of every page. Optometrists and dispensing opticians are registered with the General Optical Council, and practices can be too, so the numbers go where people look for them.
Can I show my frames and lens ranges?
Yes. Your website specialist builds a page for each range you want more of, with your own photographs, so a patient can see what you stock before they come in. Tell them the makes and the words you want them found for.
Can people order glasses or contact lenses on the site?
Taking orders and payment on the site is a bespoke build, so it isn't part of the standard plans. Tell us what you need and we'll talk it through with you.
Can a children's test have its own page?
Yes, and it's often worth one. A parent searching for a child's eye test wants to know how you put a child at ease and whether it takes long, and they type different words from an adult booking a contact lens check.
Can I list the tests with different lengths and prices?
Yes. A standard test, a contact lens check and a children's test can each have their own length and price, and the booking screen keeps your diary right because it knows how long each one really takes.
What do I need for the booking system?
The customer hub add-on. The booking system and your enquiries live in it, and Google review requests are coming soon. It's monthly with no minimum term.
How long until my website is live?
Complete your brief and we launch within 3 to 5 working days. Most opticians are live within a week of signing up.
When do I start paying?
On the day your website goes live. You enter card details at signup, but nothing is charged before launch. If your site is ready and we do not hear from you for 14 days, we take the first payment, so your website specialist's work is not left sitting there. You can still go live whenever you are ready.
Is this a template?
No. Everything is built from scratch for your business: your words written, your logo and colours designed, your homepage laid out. One of our website specialists finishes the site with you before it goes live.
Do I need a card to see the design?
No. Answer a few questions and you will see a homepage design for your business in under five minutes. There is nothing to download, nothing to set up, and no card until you decide to go ahead.
Can I have a page for each job I do?
Yes, for the jobs you want more of. Tell your website specialist which those are. Each one gets its own page, written to be found for the words people type when they need it. Every plan includes up to 10, one for each service you offer, and you can ask for a new one from your portal at any time.
Not an optician?
We build for these trades too. See who else we help.
- Plumbers
- Electricians
- Roofers
- Builders
- Hair salons
- Plasterers
- Painters and decorators
- Carpenters and joiners
- Landscapers
- Driveway specialists
- Locksmiths
- Tree surgeons
- Removal companies
- Window cleaners
- Cleaning companies
- Barbers
- Beauty salons
- Dog groomers
- Personal trainers
- Massage therapists
- Driving instructors
- Restaurants
- Cafés
- Bands and musicians
- Accountants
- Architects and surveyors
- Bookkeepers
- Car garages
- Care agencies
- Carpet and oven cleaners
- Content creators
- Counsellors and therapists
- Dentists
- Dog walkers and pet sitters
- Estate agents
- Financial advisers and mortgage brokers
- Flooring and tiling specialists
- Florists
- Funeral directors
- Handymen
- Heating and gas engineers
- Kitchen and bathroom fitters
- Nail, lash and brow technicians
- Osteopaths and chiropractors
- Party and event hire
- Pest controllers
- Physiotherapists
- Solar and EV charger installers
- Solicitors
- Tattoo artists
- Tutors
- Vets
- Wedding content creators
- Wedding planners
- Yoga and pilates teachers
Get your website built by our website specialists
Answer a few questions and see a design for your business in under five minutes. No card required to look, and nothing to pay until your site goes live.
